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Most Successful Art Businesses and Their Unique Selling Points

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Most Successful Art Businesses & Their Unique Selling Points Success in the realm of art is not simply based on skill—it is also about being creative, branding, and understanding how to find the “right” audience. The most successful art businesses have found ways to stand out from competition by offering specific properties that are different (unique selling points, or USPs). Let’s look into why these businesses become successful and what new artists can take away from their experience. 1. Strong Brand Identity Branding is important for the success of art businesses . Those companies and artists that create a brand that can be recognized and trusted by an audience can expect to see loyalty and increased value in their products.  For example, Josie Lewis has established a strong identity based around her vibrant, colorful abstract art. This brand is so well-established that it attracts many types of art lovers. Branding, especially in an artistic sense, can make one or one's ...

Unlock Your Artistic Potential: How Art Revenue Coaching Boosts Your Income

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 Are you an artist looking to turn your creative passion into a profitable business? Many talented artists struggle to make consistent income from their work, not because they lack skill, but because they lack the business know-how to monetize their art. This is where Art Revenue Coaching comes in. With insights from Josie Lewis —a successful artist and educator who helps creatives grow thriving art businesses—this blog will explore how art revenue coaching can unlock your artistic potential and boost your income. What is Art Revenue Coaching? Art revenue coaching provides artists with guidance, strategies, and tools to grow their creative ventures into profitable businesses. It focuses on: Pricing artwork effectively Building an engaged audience Marketing strategies tailored to artists Diversifying income streams through courses, memberships, and product sales Navigating online platforms for art sales Josie Lewis’ programs, such as ARC (Art Revenue Coaching) memberships, are des...

10 Creative Gelli Plate Printmaking Techniques to Try Today

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Gelli Plate Printmaking is a fun, versatile, and accessible way to create stunning prints with endless possibilities. Whether you’re a beginner or an experienced artist, experimenting with new techniques can take your prints to the next level. Below are ten creative methods you can try today to add texture, depth, and vibrancy to your Gelli Plate prints. 1. Layering Colors for Depth One of the easiest ways to enhance your Gelli Plate Printmaking is by layering different colors. Start with a light base color and gradually build up darker hues. Let each layer dry slightly before adding the next to create a dimensional effect. 2. Using Stencils for Bold Patterns Stencils can help you create intricate and repeatable designs. Place a stencil on the Gelli plate before rolling the paint. Lift the stencil to reveal the negative space, then press your paper onto the plate for a striking print. 3. Texture Rubbing with Household Objects Everyday objects like bubble wrap, lace, leaves, or crumple...

Business for Artists: Navigating the Path to Financial Freedom

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In a world where creativity thrives, artists often find themselves struggling to balance their passion with the realities of earning a sustainable income. The concept of " Business for Artists " serves as a beacon for those looking to transform their artistic pursuits into thriving enterprises. By mastering the business side of art, artists can navigate the path to financial freedom while staying true to their creative vision. Why Business Skills Matter for Artists Artists are natural innovators, but without proper business knowledge, their talent can remain underappreciated and undervalued. Understanding fundamental business principles like marketing, pricing, and financial management empowers artists to: Monetize their craft effectively. Reach a broader audience. Build a sustainable career. Achieve long-term financial stability. Steps to Financial Freedom for Artists To succeed in the competitive art world, artists must adopt a strategic approach to their business. Here are...

Unlocking the Secrets of Thick Acrylic Painting - Josie Lewis

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This thick acrylic painting is otherwise known as impasto. A thick, texture-producing technique is an exciting medium because it infuses bold texture into your painting to give a three-dimensional feeling and captures viewers in dynamic depth. If you admire artwork having thick, chunky textured strokes or wondered how people create those kind of strokes in art, read further to know about the art secret of making that thick acrylic painting. Why Thick Acrylic Painting? Thick acrylic painting gives an artist a chance to work with textures and layers in ways that flat paintings just cannot. Here's why you should try it out: Expressive Texture: The thick application of paint lets you stress movement and emotion. Versatility: Acrylics dry fast, which is perfect for layer building. Engaging Visuals : It makes the viewer interested in the art due to the 3D view. Basic Supplies and Materials You would now need the correct materials and tools to begin creating with thick acrylic p...

How to Gel Print: A Step-by-Step Guide to Creative Expression

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Gel printing refers to a versatile and exciting artistic technique that contributes to colored and textured prints, allowing any beginner through to very skilled artists to create in a most fascinating manner. Whether you are a novice just venturing into another creative avenue or an already established artist ready to build up on an intensive portfolio, it has no limits. In this guide, we 'II get you started on how to go about this discovery in it so that you can explore this rewarding path with the utmost confidence. What is Gel Printing? Gel printing  is the use of a soft, gelatin-like plate for transferring paint or ink onto paper or cloth. It differs from traditional printing techniques by the fact that it employs no press or various specific instruments. The gel plate, with its pliable surface, enables for incredible detail and experimentation, making it a favorite among mixed-media artists.  Materials You Need To get started, you’ll need a few simple supplies: Gel Plat...

Paper Marbling: A Colorful Tutorial to Flowing Designs.

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Paper Marbling Tutorial: Create Flowing Designs Easily Are you excited to the world of flowing colors and unique patterns? Paper marbling is an age-old creative technique that has attracted artists for generations. The method that is known for its unpredictable but lovely outcomes, allows you to create elaborate designs by floating colors on the top of water or thicker liquid and then transferring them to paper. In this lesson, we'll lead you through the basic steps for making a custom  masterpiece, inspiring your inner artist to explore limitless possibilities. We believe in making creative processes accessible to everyone, regardless of ability level. Whether you're new to crafting or a professional artist, this tutorial will teach you the fundamentals of this unique art and get you started on your own artistic adventure. What is Paper Marbling? This is a form of art that includes putting inks or paint to the surface by using water or a marbled solution (such as carrageena...